Time for Every Tradie

EAZIMATE is an app-based estimating tool that saves tradies time to do more of the stuff they love. The idea began when Pete, a builder was spending too much time on admin and not enough time on the things that mattered – family, friends, and winning more jobs.

Frustrated, he searched the internet for affordable estimating packages to help small builders and tradies like himself but couldn’t find any. He approached two other mates, Peter and Michael with his challenge who confirmed the gap in the market and between them, EAZIMATE was born.

The EAZIMATE team had started building the app with an offshore team focused on delivering fast, accurate, and paperless estimates. However, functional performance wasn’t enough. They needed a strong brand and website interface to engage their audience and deliver a seamless experience.

Working with the founders of EAZIMATE alongside our global village, we did the following:

• Validated EAZIMATE as the new brand name with the promise of Time for every Tradie
• Co-created the brand strategy using PX™ – The Purpose Experience that unlocked the brand story and user experience
• Translated the strategy into a new brand book and guidelines across key brand assets and touchpoints
• Developed a mobile-friendly new website connected to the app for a seamless experience
• Created social media content using the brand’s unique tone of voice
• Developed a 1-minute animation video to explain the brand story
• Go-to-market strategy to launch EAZIMATE into the Australian market

In a matter of weeks, EAZIMATE had a clear strategy that was validated by other tradies. It is a brand that speaks emotionally to its audience supported by a clear functional benefit, unlike other app-based platforms that focus on function alone.

“Working with the Markd Global team and their village model, we had a one-stop solution from strategy to execution. Our main challenge was building the app out of Ukraine, which became a warzone during the build.

However, we are proud of our Ukrainian team who delivered the EAZIMATE platform under the most life-threatening circumstances, and the flexibility of the Markd Global team to create an aligned brand and user experience. EAZIMATE is a great example of the global village working together to create something unique and special.”
Peter Fernie
Co-founder EAZIMATE

We believe It’s a brand new world.
PX™ is a powerful way to build purpose and humanity in technology-based business models.
We do not doubt that EAZIMATE will achieve its vision of being the #1 estimating tool as it makes time for every tradie.

Discover EAZIMATE here.