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Sharing on the business of purpose

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Our Blog

Stories with conscience

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Our Videos

Sharing on the business of purpose

Reading List

Inspiring books on purpose and leadership

Buy Now
Thieves of Purpose Davin Salvagno

Did you know that purpose has thieves? These are the saboteurs that prevent us from being the highest and best version of ourselves in work and life. Whether it be fear, comparison, competition, guilt, or impatience, Davin Salvagno illustrates each thief through real-life examples and practical strategies to help us live the life of significance we were all created for. Be inspired to unleash your potential and live a life powered by a personal sense of purpose. Buy Now
Buy Now
Good is the New Cool Guide
to Personal Purpose
Afdhel Aziz, Bobby Jones
It is inspiring when people write because they are motivated by purpose and Afdhel and Bobby do it in spades in "Good is the new Cool Guide to Personal Purpose". This book isn't just theory but a lived journey of the writers. It brings great insight, stories and compelling statistics about the multiple benefits of discovering your personal purpose. However, it doesn't leave you wanting more or wondering how you find your purpose, this book provides practical guided steps and examples to take you on your journey of purpose. And as the book so clearly outlines - when you find it life is more fulfilling and the world becomes a better place too.
Buy Now
Buy Now
The 5 AM Club Robin Sharma 5 AM Club is about owning your morning to elevate your life. We've seen a consistent theme in the changemakers we work with. They mark out time in the morning to focus on mind, body, and spirit. We also think it's the best time to think about purpose and how you can build it into each day.

As Robin Sharma says, an epic morning routine helps you maximise productivity, activate your best health, and bulletproof your serenity in an age of overwhelming complexity. By rising early you accomplish epic results while upgrading your happiness, helpfulness, and feelings of aliveness. That sounds like a purposeful life to us.
Buy Now
Buy Now
It’s a Lot to Unpack Dina Honour “It’s a Lot to Unpack” by Dina Honour is one of the first books about “expat” life that is truly authentic. It’s a wonderful story of Dina Honour’s expat journey in finding her unique self. Many “trailing spouses” can relate to her journey and find comfort in her wonderful anecdotes of her moves from New York to Cyprus to Copenhagen and to Berlin.

We highly recommend this book to anyone who grew up as a “third-culture kid,” or is in the midst of their expat journey or perhaps considering the expat journey. To be honest, it’s a lovely read for anyone who’s interested in a different perspective or simply trying to find their way. As well, Honour also shares various useful support resources at the end of her book.
Buy Now
In Good to Great, former Stanford business professor Jim Collins details the case studies of 11 companies that went from performing on par with the market to exceeding it by at least 3X. What we love about this book is that Collins presents the key factors that separate good organisations from great ones—from rare leadership to disciplined thinking to the pursuit of a core purpose and mission.
Whether you’re an entrepreneur, a manager, or just an individual looking to improve, the concepts in Good to Great provide food for thought and spur action. You’ll learn what it takes to be a “Level 5” leader, why assembling the right team first is more important than having the right idea, why you should be more like a hedgehog than a fox, and why “stop doing” lists are as important as “to do” lists.
Buy Now Buy Now
Good to Great Jim Collins In Good to Great, former Stanford business professor Jim Collins details the case studies of 11 companies that went from performing on par with the market to exceeding it by at least 3X. What we love about this book is that Collins presents the key factors that separate good organisations from great ones—from rare leadership to disciplined thinking to the pursuit of a core purpose and mission.

Whether you’re an entrepreneur, a manager, or just an individual looking to improve, the concepts in Good to Great provide food for thought and spur action. You’ll learn what it takes to be a “Level 5” leader, why assembling the right team first is more important than having the right idea, why you should be more like a hedgehog than a fox, and why “stop doing” lists are as important as “to do” lists.
Buy Now Buy Now
Half Time Bob Buford Our Markd Global audience is typically leaders at halftime on a journey from success to significance. What sparks change? It’s when all you've done seems to matter less and your heart craves more meaning. When you're entering the second half of life unsure what your purpose is for this new season. . . you're in Halftime.

Bob Buford’s bestseller shares his personal experience of how he navigated halftime and shows you how to make the second half of life more rewarding than the first. This book was foundational to the building of The PX™ Experience at Markd Global.
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Falling Upward Richard Rohr In Falling Upward, Richard Rohr seeks to help leaders understand that there are two halves or journeys of life. The first is about accumulating success and the second is about gaining wisdom through spiritual growth.

In this bestselling book, he offers a new paradigm for understanding one of the most profound of life's mysteries: how our failings can be the foundation for our ongoing spiritual growth. Throughout the book, he draws on the wisdom from time-honored myths, heroic poems, great thinkers, and sacred religious texts to demonstrate that we grow spiritually more by doing it wrong than by doing it right.

Another powerful read for our Markd Global audience on a journey from success to significance through spiritual growth.
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The Purpose Driven Life Rick Warren At Markd Global, we often say that purpose is a sacred space.

You identify a lack of purpose when you feel that you’re simply existing in life, going through the motions without understanding what it all means. In The Purpose Driven Life, Pastor Rick Warren reveals the meaning of life from a Christian perspective—five purposes that you were created by God to fulfill: worship, unselfish fellowship, spiritual maturity, ministry, and mission.

In living on purpose, you’ll start to find meaning in every moment of your life. You’ll learn to see the glory of the Creator everywhere, deepen your love for others, and find the unique service you were made for..

Another powerful read for our Markd Global audience on a journey from success to significance through spiritual growth.
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Holy Bible King James Purpose is mentioned specifically over 80 times in The Holy Bible. It is the only historical book we’ve found that places humankind and purpose at the centre of creation further reinforced through testaments, stories, and parables. In this book, you get the clear sense that every person has been designed for a unique purpose by a loving Creator including ourselves.

The New International Version (NIV) is the world's bestselling modern-English Bible translation—accurate, readable, and clear, yet rich with the detail found in the original languages.

Every NIV Bible that is purchased helps Biblica translate and give Bibles to people in need around the world.
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Leading From Purpose Nick Craig Nick Craig is our purpose mentor at Markd Global. In Leading from Purpose, he draws on more than 20 years’ experience, working with thousands of executives from around the globe. He takes you on an engaging journey to understand how purpose works in the some of most successful organisations in the world.

From the likes of The LEGO® Group and Ben & Jerry’s to the faculty at West Point Military Academy, discover how the best leaders in the world are leading from purpose in uncertain times.

With a foreword by Daring Greatly author Brené Brown.
Afdhel Aziz , Bobby Jones Buy Now
Good is the New Cool Good is the New Cool inspires how we activate purpose at Markd Global. We all know marketing has an image problem. Millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too.

Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In their provocative and streetwise style, they challenge conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life?

With seven revolutionary new principles and insights and interviews from a new generation of marketers, social entrepreneurs, as well as culture creators, this rule-breaking book is the new business model for the twenty-first century and a call to action for anyone committed to building a better tomorrow.
Buy Now
Buy Now Buy Now
Business Model Generation Alexander Osterwalder We use Business Model Generation to incorporate triple-bottom-line thinking in the brands and companies we work with, that is business models that deliver to people, planet, and profit.

This book is a contemporary guide to systematic business innovation, provides a template for brainstorming and visualising the overarching elements that make up a successful, holistic business model.

The authors analyze the different ways you can combine these elements to create the most successful business model patterns. In addition, they provide techniques you can use to generate your innovative business models, as well as strategies you can incorporate to regularly analyse and optimise your existing business models.
Buy Now
Daring Greatly Brene Brown Most of us want Wholehearted, meaningful lives. What stops us? In Daring Greatly, Brené Brown suggests that what holds us back the most is the widespread belief that vulnerability is a weakness. If you can embrace your vulnerability, you’ll find that it’s actually your greatest strength.

In Daring Greatly, you’ll learn how to live a Wholehearted life and become a better leader, parent, and spouse in the process.

We recommend this book to our Markd Global audience to help them embrace our PX™ experience which requires deep authenticity to identify purpose and values.
Buy Now
Buy Now
Why Should Anyone Be Led by You Rob Goffee, Gareth Jones We love this book for its provocation that too many companies are managed not by leaders but by mere role players and faceless bureaucrats. What does it take to be a real leader one who is confident in who she is and what she stands for, and who truly inspires people to achieve extraordinary results?

Rob Goffee and Gareth Jones argue that leaders don’t become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: they deploy individual strengths to engage followers’ hearts, minds, and souls. They are skillful at consistently being themselves, even as they alter their behaviors to respond effectively in changing contexts.

Why Should Anyone Be Led By You? will forever change how we view, develop, and practice the art of leadership, wherever we live and work.
Buy Now
Buy Now
The 7 Habits of Highly Effective People Stephen R.Covey The 7 Habits of Highly Effective People by Stephen R. Covey was first published in 1989 and remains a bestseller to this day by providing a transformative guide for personal and professional success.

Covey’s seven habits—being proactive, beginning with the end in mind, putting first things first, thinking win-win, seeking to understand before being understood, synergizing, and sharpening the saw—empower individuals to take control of their lives, align their actions with their values, and build meaningful relationships.

When leaders are powered by purpose and practice these habits, they can enhance their effectiveness, achieve their goals, and experience greater fulfillment in all aspects of life.
Buy Now
Buy Now
Buy Now Find Your Why Simon Sinek Find Your Why was the book that helped us craft the Markd Global purpose. In this book, Simon Sinek distills his theory and experience working with organizations and individuals into a workbook you can follow to discover your own purpose and strengths, and those of your organization. He highlights that purpose-driven people and organizations are more successful and fulfilled, and they contribute more to the world around them.

According to Sinek, finding your why means finding the single core belief that inspires you to do the work you choose to do and be the person you want to be in all spheres of your life. He believes every individual and organization has a purpose, though not everyone has discovered theirs or put it into words and actions.
Buy Now
Ikigai Hector Garcia , Francesc Miralles Why do you get up in the morning? What gives your life meaning and purpose? Many people can’t answer these questions. Even worse, they’re stuck in dysfunctional lifestyles that prevent them from ever finding out what their purpose is.

In Ikigai: The Japanese Secret to a Long and Happy Life, author and blogger Héctor García and novelist and self-help writer Francesc Miralles teach you to apply the Japanese concept of ikigai, or life purpose, to your own life. Drawing on lessons from the people of Okinawa, who live longer than anybody else on earth, as well as on insights from art, science, and psychology, they show you how to find and follow your own ikigai and cultivate a happy, healthy lifestyle to sustain it.

This book may be small in size but it carries a big idea. It connects personal purpose to adding longevity and happiness to life.
Buy Now
Buy Now
The Path Made Clear Oprah Winfrey Everyone is born with a purpose. To find it, we need to pay attention to ourselves.
The Path Made Clear is a self-discovery guide that features insights, wisdom, and real-life examples from leaders across many spheres of influence to help us find our true purpose and live a fulfilling life.

It reminds us that every human being has a purpose – an essential role to play while we’re here on Earth. To discover our purpose and embark on our own path in life, we first need to identify what makes us the person we are – the seeds of our identity. Often, the seeds inside of us are immediately recognisable, and they only require a bit of nurturing to take root.

An inspiring and purposeful read from the one and only Oprah Winfrey.
Buy Now
Buy Now
Long Walk to Freedom Nelson Mandela Long Walk to Freedom by Nelson Mandela is an autobiographical book detailing Mandela's life, imprisonment, and eventual presidency in South Africa. It's a powerful and inspiring story of perseverance and the struggle for racial equality.

From a village boy in rural South Africa, Nelson Mandela went on to positively impact the world led by his convictions that we have it in all of us to make our world a better place.

This book and its author have inspired our founder, Sibon Schouten, a village girl from the same community to create Markd Global with the mission to change the world one leader and company at a time.
Buy Now
Buy Now
Becoming Michelle Obama When we thought of a brand archetype to represent Markd Global, we thought of Michelle Obama. When you read her memoir Becoming, you understand why. In it, she shares candid reflections on the life of the first African-American first lady. Offering a window into her evolution, Michelle details how ambition, hard work, and embracing her authentic story helped her journey from her family’s Chicago working-class neighborhood to a 47th-floor law office, then to the White House and beyond.

Becoming provides insights into Michelle’s self-determination: She pushed herself to excel in Ivy League classrooms and achieve a prestigious career by age 26, then mustered the courage to swerve off that path in search of greater fulfillment. It details her relationship with Barack—a love story of two opposites—and their challenging quest to navigate family and political life. Through it all, we witness a woman who perpetually strives to become a better version of herself. We also understand that we are all on a journey of becoming.
Buy Now
Buy Now Buy Now
A Dogs Purpose W. Bruce Cameron The phenomenal New York Times Number One bestseller about the unbreakable bond between a dog and their human.

Surprised to find himself reborn as a rambunctious golden-haired puppy after a tragically short life as a stray mutt, Bailey's search for his new life's meaning leads him into the loving arms of eight-year-old Ethan. During their countless adventures, Bailey joyously discovers how to be a good dog.

But this life as a family pet is not the end of Bailey's journey. Reborn as a puppy yet again, Bailey wonders – will he ever find his purpose?

This is the remarkable story of one endearing dog's search for his purpose over the course of several lives. More than just another charming dog story, A Dog's Purpose touches on the universal quest for an answer to life's most basic question: Why are we here?
Buy Now
Laws of Leadership John C.Maxwell Do you want to make a difference in the lives of others? Do you want to change the world? To do anything meaningful, you’re going to have to work with people. And if you’re working with people, you need to know how to lead them.

The 21 Irrefutable Laws of Leadership is a guide to the major principles of leadership. Learn how to connect with and influence people. Learn how to empower others and build an all-star leadership team. And learn how to create a succession plan and leave a legacy.

A must-read book for our purpose and growth-seeking audience from John Maxwell, one of the world’s most recognised authorities on leadership.
Buy Now
Buy Now
The Road Less Travelled M. Scott Peck Most of us try to avoid our problems. However, our spiritual growth depends on confronting them and working through the suffering they cause. In The Road Less Traveled, psychotherapist M. Scott Peck teaches you how to face the inevitable challenges in your life, grow through hardship, and ultimately attain deeper self-knowledge.

His recommended path to spiritual enlightenment includes four key elements: discipline, love, personal religion, and grace. Without these four qualities, you risk not only spiritual stagnation but also the mental health problems that come with it. Embracing these four qualities leads to better health, better relationships, and a richer and more purposeful life.
Buy Now
Good to Great - Markd Global Its-a-Lot-to-Unpack Half Time - Markd Global Falling Upward - Markd Global The Purpose Driven Life - Markd Global holy-bible - Markd Global Leading From Purpose - Markd Global Good is the New Cool - Markd Global Business Model Generation - Markd Global Daring Greatly - Markd Global Why Should Anyone Be Led by You - Markd Global The 7 Habits of Highly Effective People - Markd Global Find Your Way - Markd Global The-pathe-made-clear_Book - Markd Global IKIGAI_Book - Markd Global Long Walk to Freedom - Markd Global Becoming - Markd Global A Dogs Purpose - Markd Global Laws of Leadership - Markd Global The Road Less Travelled - Markd Global Personal purpose - Markd Global

Reading List

Inspiring books on purpose and leadership

Buy Now Buy Now
Thieves of Purpose Davin Salvagno

Buy Now Buy Now
Good is the new Cool Guide to Personal Purpose Afdhel Aziz, Bobby Jones
Buy Now Buy Now
The 5 AM Club Robin Sharma
Buy Now Buy Now
It’s a Lot to Unpack Dina Honour
Buy Now Buy Now
Good to Great Jim Collins
Buy Now Buy Now
Half Time Bob Buford
Buy Now
Falling Upward Richard Rohr Buy Now
Buy Now Buy Now
The Purpose Driven Life Rick Warren
Buy Now Buy Now
Holy Bible King James
Buy Now Buy Now
Leading From Purpose Nick Craig
Afdhel Aziz , Bobby Jones Buy Now
Good is the New Cool Buy Now
Buy Now Buy Now
Business Model Generation Alexander Osterwalder
Buy Now
Daring Greatly Brene Brown Buy Now
Buy Now
Why Should Anyone Be Led by You Rob Goffee, Gareth Jones Buy Now
Buy Now
The 7 Habits of Highly Effective People Stephen R.Covey Buy Now
Buy Now
Buy Now Find Your Why Simon Sinek
Buy Now
Ikigai Hector Garcia , Francesc Miralles Buy Now
Buy Now
The Path Made Clear Oprah Winfrey Buy Now
Buy Now
Long Walk to Freedom Nelson Mandela Buy Now
Buy Now
Becoming Michelle Obama Buy Now
Buy Now Buy Now
A Dogs Purpose W. Bruce Cameron
Buy Now
Laws of Leadership John C.Maxwell Buy Now
Buy Now
The Road Less Travelled M. Scott Peck Buy Now
Good to Great - Markd Global Its-a-Lot-to-Unpack Half Time - Markd Global The Road Less Travelled - Markd Global Falling Upward - Markd Global The Purpose Driven Life - Markd Global holy-bible - Markd Global Leading From Purpose - Markd Global Good is the New Cool - Markd Global Business Model Generation - Markd Global Daring Greatly - Markd Global Why Should Anyone Be Led by You - Markd Global The 7 Habits of Highly Effective People - Markd Global Find Your Way - Markd Global The-pathe-made-clear_Book - Markd Global IKIGAI_Book - Markd Global Long Walk to Freedom - Markd Global Becoming - Markd Global A Dogs Purpose - Markd Global Laws of Leadership - Markd Global Personal purpose - Markd Global

Downloadable Resources

Landmark studies on leadership and purpose

  • Harvard Business Review | The Business case for purpose here
  • Harvard Business Review | Discovering Your Authentic Leadership here
  • Harvard Business Review | From Purpose to Impact here
  • PGIM ❘ The Future Means Business here
  • Kantar | Purpose 2020 Study here
  • Edelman | Trust Global Barometer here
we_propel_leaders_circle - Markd Global
we_propel_leaders_circle - Markd Global

Downloadable Resources

Landmark studies on leadership and purpose

  • Harvard Business Review | The Business case for purpose here
  • Harvard Business Review | Discovering Your Authentic Leadership here
  • Harvard Business Review | From Purpose to Impact here
  • PGIM ❘ The Future Means Business here
  • Kantar | Purpose 2020 Study here
  • Edelman | Trust Global Barometer here

PR / Media

Spot us in the media

PR / Media

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Are you a purpose and growth-seeking leader?
Get started with Markd Global, today.

Are you a purpose and growth-seeking leader?
Get started with Markd Global, today.