About FOODiQ Global

NRAUS (Nutrition Research Australia) is a nutrition science company based in Australia. We worked with the team to redefine their purpose as Changemakers in global health and nutrition backed by science powered by the vision to be a global leader in the translation of science and nutrition to benefit humanity.

The Challenge

NRAUS needed a complete rebrand with a new name, identity, value proposition, and website to deliver the brand’s more purpose-driven and global strategy. However, NRAUS carried a lot of equity in the market across a broad customer base of organisations, companies, healthcare professionals, and individuals. The brand needed to evolve without alienating its audience and diluting its science-based credentials.

What we did

Working with the NRAUS team alongside our global village, we did the following:

  • Co-created the brand strategy using PX™ – The Purpose Experience that unlocked the brand’s vision, purpose, values, global positioning, and food-centric tone of voice
  • Recommended NRAUS be rebranded to FOODiQ Global in light of the new positioning
  • Created new brand guidelines with a fresh new look to bring FOODiQ to life
  • Supported the development of iQ³ – as a more strategic and proprietary methodology
  • Mapped out the website’s sitemap and content strategy including copywriting

The Result

NRAUS was successfully rebranded to FOODiQ Global by elevating the love of food without losing the brand’s science-based credentials. In addition, the content-rich website design was able to meet the needs of both a B2C and B2B audience equally well.

For such a content-rich site, everyone can find what they are looking for. Overall a world-class strategy and rebrand that was welcomed and praised by the market.

Hear from Dr. FLAV, Chief Nerd at FOODiQ as she shares the brand’s story and evolution.

Wrapping Up

We believe in a brand new world.

We are seekers of gold, the treasure that resides within every person and company. When we find it, it becomes the golden thread that empowers leaders and their businesses globally to impact society and create the enduring companies of the future.

The FOODiQ team is well on its way to empowering a global audience with food-based nutrition and health backed by science for a healthier world.
Learn more at FOODiQ Global here.