Natalie is my daughter. She started a landscape design business and won a competition that would showcase her design and bring large amounts of publicity and more work. We discussed her need for a website – to be at the level of professionalism needed for this next stage. I knew Markd Global could help with a website but I also knew that using our process of PX would bring about a truly authentic website which would reflect her uniqueness in her business space.

The Challenge

There would be a tight turnaround to have the website ready for the showcase of her work.

The Solution

Do personal and company PX straight away to ensure the brief for the website would be so accurate that our design team would produce something that was a great match to who Natalie is and what her business represents. Natalie gave her all to the process and ensured there was no delay from her end in giving feedback to all that the Markd Global team were doing.

The Result

Natalie couldn’t be happier with the website and it was delivered on time and on budget. However, Natalie got much more than she was expecting. The PX process helped crystallise in her – validation in who she is and that her business is extremely on purpose for her; lightbulb moments for Natalie (and me) about why she had certain responses to things in her past; a great confidence in seeing herself come to life through purpose and her website. One particular PX lightbulb moment was when Natalie realised one of her highest values was freedom and therefore some more understanding of some strong responses when our family rules were imposed too strictly.

Find out more about Living Earth Design here

The PX Experience itself was incredibly Indepth, by the end I understood myself so much better and recognised values I had held my entire life and how they have shaped me as a person. I felt seen and celebrated for the who I am and how I’ve got here. The activation stage for my business Living Earth Design was game changing, the hard work of Markd Global’s strategists, designers, copywriters, project managers, and digital specialists focussed my business, ensuring we had clear values and purpose. A vision that resonates with my clients while motivating me to pursue my purpose. I can’t speak more highly of the Markd Global staff, they are engaging and clever, uncovering what is most important and how I want to change the world.

Natalie Back